Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Month: June, 2014

13. Test to start your Startup

June 24, 2014, HOURS 12:21

DAY 129

diary of a crisis survivor
Here we are.

Our beta version is ready. (CLUE n. 5).

Although things aren’t going well, we go public testing our service (obviously not here, not in this blog).

The streets of my city are desolate. A city like so many others, and like all these other, was hit hard by the Great C, which created recession, unemployment and depression.

You know my story, and you know how, with my startup, I’m daily trying to fight The Great C. The first step was to create a team, and now, we’re launching our beta version of the site.
Because for a startup is fundamental:
1) check the appeal of your product / service;
2) create a critical mass that can act as a springboard for the project.

As can be convinced (or love) of our business idea, unfortunately, the response of the market is always different from the initial expectations, and start a test phase will enable us to understand where the process of buying is gonna blocked and where we go wrong. If we are unable to successfully pass this test phase, creating a sufficient critical mass, we will be able to throw in a total market.

I would say, first of all, in a startup, as in the life, it is necessary to risk: if the test will be positive, we can think of detonate the bomb … and then, I think that the Great C wouldn’t be able to resist.

We see the light, we know the way: now is our turn to survive…and risk.

(We don’t know what we can achieve unless we try).

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12. Story of a young italian entrepreneur (unemployed).

June 17, 2014, HOURS 19:44

DAY 122

Immagine

The Great C didn’t get me, and I am here, but I find less energy and less time to tell about my startup than when I was an employee.

Certainly in this country if you are 30 years old, you’re just a loser.

The work world has either discarded you or rejected you as soon as it can (“you’re too experienced / you have over qualified / you want too much, we can’t afford a resource at this price“).

I don’t know if you’ve heard about this little problem that we have in Italy .. its name is Unemployment. I almost want to call it The Great D, yes, the cousin of The Great C.

Yet it would be so easy: just thinking that in a not too distant future my startup starts and may give work to a group of 5 to 10 young people, gives idea of the potential of the creation of a startup.

Of course, not everything is so easy. It was necessary to do a big job of research and analysis of the profiles that we needed (at the beginning there were only three, as in the post”The Importance of Being a Team” https://diaryofacrisissurvivor.com/2014/04/02/the-importance-of-being-a-team/) to find the human resources and especially to structure the work processes.

But we are succeeding, at least for now. And it’s a job that every startup, in my opinion, should structure: figure out where they want to go, what goals to achieve and especially using resources such as human, with responsibility and its objectives.

So we fight daily The Great D. (and The Great C).

11. In Italy, today, or you create a Startup or you die

June 3, 2014, HOURS 17:12

DAY 108

*“Our mother has been absent, ever since we founded Rome. But there ‘s going to be a party, When the wolf(or the Great C) comes home “.

Mood of a Startup. and of startuppers . Today we feel so.

Completely abandoned by those who should have created a better country for their children and their grandchildren. The business world and the political class. The Great C. When it comes home, we’ll have a big party. That ‘s for sure. Because it would mean that today we couldn’t leave the country and be successful with our startup.

This is not a cry for help but a post of complaint. To remind all young Italian startuppers that we are few, but we can do it. Technically speaking, compared to other generations, we have the best tool to overcome these difficulties: the network. Internet has given us the best way to share and, for our startup, led us to share experiences with another startup, resulting in a strategic partnership with the specific aim of facing the market together, satisfying two types of different but complementary needs .

How important is sharing in 2014? Fundamental. Because if we get together and share experiences, ideas and mistakes , maybe we can do it.

There is only one alternative, leave the country killing our startups .

I have been stalked by The Great C since I left my job. I have become, less than 1 month, a self-employed with a handful of customers in his pocket, a few euros of income, and an entrepreneurial project in my heart. And I’m seriously thinking of leaving everything and changing country.

It ‘s my team that tries to motivate me in these days of darkness, reminding me every day what we’ve been through, the difficulties that we have overcome together, and above all that we have shared. For these reasons, if I want to stay in Italy and survive the Great C, the only solution is my startup .

And therefore, in Italy, today, “or you create a Startup or you die.”

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