15. Do you know what is the ideal customer of your Startup?

by diariodiunsopravvissutoallacrisi

JULY 7, 2014, HOURS 16:54

DAY 142

dIARY OF A CRISIS SURVIVOR target customer

How hard it create a startup in Italy in 2014? 

It’s for this reason that from four months, I tell about the story of my startup, Victory (its name), but basically I tell about the condition of young people in Italy, in 2014. Tale of those young people who want to do and who daily tryto survive The Great C:tale of those young people who, driven by enthusiasm and passion, have a business idea and want to concretize it.

While many startups and businesses are dying, Victorycarries on, and the last steps that we have made was to identify the target toward which we address: identify the ideal customer of our services, our target.

This kind of activity(not a simple activity but a complex process),  actually it isn’t done by most of the companies,becasuse they tend to have the fear of reducing its p0ssibility of business in the face of a bid to one specific category.

In reality this is not so: in fact, the target can be detected in a more or less schematic process. In short, a complex analysis.
But why is fundamental identify a predefined target? It’s a necessary step for each type of startup for several reasons, the most important are probably: 

  1. Identification of pricing policies; 
  2. Identifying the type of communication;
  3. Locating the process of purchase by the consumer.

An essential step for every startups. 

Victoria knows its target, and you?

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