Diary of an Economic Crisis Survivor

December 14, 2014, HOURS 17:58
DAY 302

“Italy, dissipated Human Capital”

These are the results of the 48th report of the Censis about the Italian situation What prevails now is the uncertainty.
We, startuppers, know something about it. And for us, the choice doesn’t exist. We only can think positive: although the situation is critical, we don’t want help The Great C.

The supplies are finished.
The ideas are finished.
The capital is finished.
Soon we will be forced to leave our shelter.
Sincerely we are undecided if to leave Italy to escape The Great C. At least for a period.
And then I don’t know. Will we never return? This country has a big potential and a great appeal, but is necessary another big effort.

Otherwise we will be forced, as always, to find the resources to live every month, but then, we will always look for new ones, therefore risking of not being able to survive .It is a dog that is chasing its tail. Uncertainty and Fear.

So in this ugly weather Sunday, the only thing we have left to do is optimize. Optimize as finding the right trade-off between profitability, growth and most of all costs (in terms of resources, time and money).

The research of the optimization of resources, time and money,  must necessarily pass for startups that are arising in this moment, because, as the newspaper La Repubblica said, “young people are the biggest waste of Italy.”

Is necessary stop wasting and start optimizing.
To accomplish this work, we started from an analysis of costs, assets and processes of our startup, Victoria. Now we will try to cross this analysis with the tests carried out in recent months and with our planned strategies.

I want close this post, with a sentence of Paolo Iacci, that I randomly found on one of those books that I define “The Crisis survival Guide” (“The theorem of Coffee – Guerini Next – 2014”):

“We must do more and better with less.
Fewer resources, less money, fewer people.
But we must ensure more motivation, more expertise more effectiveness.
We have to find a new glue, cultural and social, to overcome this exasperated individualism.
We have to find the organizational possibilities for it to develop in an orderly and effective the creativity of which we boast rightly. “