Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Month: January, 2015

31. The Gateway

January 23, 2015, HOURS 19:47
DAY 342

diary of a crisis survivor dynamic environment

The Great C found us.
Despite our efforts to optimize resources and reduce costs, our budget forecasts resulted worse than expected. Both capital and especially resources. We can’t afford to buy new services, but we need them.
Therefore, while Italian politicians continue to not care about what happens outside the “Important Halls” talking and pretending to quarrel about the Electoral Law and about the new Head of Italian Republic, the Great C kindly knocked on our door and forced us to do the only thing we could do:

leave Italy (CLUE Ranked # 9).

After the initial panic, we used the plan B (you must always have a Plan B)and we found a place to stay, a dynamic environment, where we can take advantage of the large number of personalities and professionals to  grow.

It is an essential thing: working in a dynamic environment where you can learn and share. In Italy we could not find it: I think in Italy we have lost that sense of “social aggregation” replacing it with an uncontrolled individualism” (perhaps for pure spirit of survival?).

The really negative side is that we are losing pieces. Here we are just 5: Pigna (the CFO), the “Nerd per caso” (two developers), D (our designer) and me. Luca & The Wolf just gave up: they will remain in Italy, change profession, adapt to the system and they will find a random job(no offense to those who have a random job, but these guys had dreams).

We searched a new start.
And until the Great C will fail to find us, we will work here.
But in Italy will be back soon (I hope as winners).

dynamic environment


30. A safe place

January 13, 2015, HOURS 19:00
DAY  332

diary of a crisis survivor 30 patent

Today I start from here.
From the need to escape the clutches of the Great C in a precise way.

In fact, our friend, the Great Economic Crisis tries in various ways to be able to win.
We have been ticked off that someone has copied our brand.
But we’re smarter. We recorded it all months ago.
At that time they thought we were crazy: spend money, time and energy on something that you don’t know if you can achieve … but the intellectual property of our brand is protected … and now who copied must change.

The legislation on patents and trademarks may not be. But after a long process we are protected.

I had decided not to talk about it before because I didn’t feel the need: now instead choosing to register at the Chamber of Commerce logo of Victory, our startup, has proved successful.

And the Great C, this time either, failed to get us.
(But, in a few time, It will achieve its goal).

The moment of the getaway is come.

diary of a crisis survivor 30 trademark

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