Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Month: February, 2015

33. One year of survival against the Great C, looking for the Critical Mass

February 15, 2015, HOURS 16:30
YEAR II, DAY 1.

Diary of a crisis survivor 33

It has been exactly a year.
One year surviving The Great Economic Crisis.
One year of Victory, our startup.
A year made of ups and downs, of right decisions and others wrong, success, tests and escape from Italy.

We think we are still in the Test phase, however we believe it is time to start thinking about another goal, which could allow us to find the best way to survive The Great C.

Now our goal is to be able to create critical mass: a sufficient number of customers that can allow to attract others customers only because of the number of feedbacks, interactions, or other actions you’ve managed to develop. That number could allow you to grow exponentially, to be able to do significant tests about your users, and that allows you, above all, to get closer to your definitive business model.

The next step will be to be able to achieve an important trade-off between: the number of users (our critical mass), and reducing the cost of creating the product / service.
And this would be hard task.

Because at that time, the eyes of Investors may seek Victoria.

Here we are. Where are you, customers? Where are the people who want to change the world with us? The time to find you has come.

But the time has come also to put together marketing campaigns, looking for the Critical Mass.
And it is now time to put up and start running, looking for The Great C.
Because the time has come, after a whole year, to fight the final battle against The Great C.

Diary of a crisis survivor 33 critical mass

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32. Fighting the organizational chaos

FEBRUARY 3, HOURS 14:39
DAY 353

diary of a crisis survivor  Gantt & disorder

Disorder.
This is a disordered world.
And The Great C increased the level of chaos.

In particular in Italy, where it is better find a job to survive rather than be brave and try to create your own business.
Even for this reason, losing pieces along the way, we had to escape from Italy. Probably, however, the discussion is valid in any country in the world: no one gives you anything, and you have to be able to find the right trade-off and choose the best team for the next match, depending on the day.

We planned, we optimized, we tested, but despite all, the Great C found us and knocked on our door.
We need something more simple, but at the same time something more concrete: something that can help us understand where we are, how we got here, and which is direction to take.

So while in Italy we continue to talk about the new Head of the Republic, continuing to ignore the problems of the population, we have adopted a tool that will allow us to understand where we are, what we lack, what are the Milestones, which activities to make: we have adopted a control system with a simple, effective and shared Gantt.

 

It will be helpful? I don’t t know but I hope so.
At least something we can understand.

Maybe we will understand that we are just 5 stupids: this business plan was not to be realized, but we fell in love too much with the idea to deny the evidence.

Maybe we will understand, as the past other team members understood, that we shouldn’t leave Italy, but simply settle for a job.

Maybe instead we will understand that everything we did, was part of a long journey, that brings you constantly to face unpleasant choices (without knowing if the choice was right or wrong).

Maybe we will understand what the way to come home is.

diary of a crisis survivor  Gantt

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