CHAPTERS
- Prologue
- Be Positive to be Ready
- The Importance of being a Team
- Angels don’t come here (neither do Investors)
- Business Model in a time of crisis
- We need a bit of madness to create a startup
- Plan to Survive
- Save or Quality? The choice of the Competitive Strategy
- I quit work for my Startup
- Misinformation
- In Italy, today, or you create a Startup or you die
- Story of a young italian entrepreneur (unemployed)
- Test to start your business
- Startup’s Naming Process: the first key to success
- Do you know what is the ideal customer?
- Economic Best Practice: when football is the mirror of your nation
- One way ticket to hell
- I’m staying in Italy. For the moment. To Build my Startup
- No Country for Young Men
- Startup Competition: a way to grow
- Born of a Startup: building a company in Italy
- 10 behavioral tips to survive the Great C
- Fall in love with your Startup(but not too much)
- Startup & Innovation: a relationship not always sincere
- Looking for the Early Adopters
- Take your time to create your own Startup
- Don’t be afraid about The Great C, use it
- Survival Tips n.1: Optimization
- Please Santa bring me a Crowdfunding for Christmas
- A Safe Place
- The Gateway
- Fighting the organizational chaos
- One year of survival against the Great C, looking for the Critical Mass
- Epilogue. Death of a Startup