Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: company

25. Looking for the Early Adopters

NOVEMBER 3, 2014, HOURS 15:19
DAY 261

diary of a crisis survivor early adopt

Clashes in the streets.
Protests.
Italians don’t  know what to do to fight The Great C.
Italy is a country in crisis that, with difficulty, is looking for the right way to start, the right way to exploit its potential and the right way to not waste the opportunities.
I don’t agree with the “political” protests: people should, in a virtual “square”, meet other people to find solutions, not just complain.

Even our startup, Victoria, has its major problems.
The market doesn’t seem to have understood our offer, or perhaps we are not good enough in terms of trade, we need to check  our strategies.
Maybe I know where is the mistake: we have not correctly identified our ideal customer like we said(Do you know what is the ideal customer of your startup?). Maybe the identified target is too large and the analysis carried out hasn’t gone deep.

We have been afraid to point to an “audience” too small and we have set a strategy unsuitable for product policies, communication and maybe even prices strategies.

I figure that it is much easier to start from a small part of customers, to be loved to madness by these few (but good) clients, and later try to differentiate the offerings to be loved by other part of customersrather than be appreciated in a discrete manner by offering a service to a larger part of customers and in a second moment try to be truly loved by them.

We are looking for our early adopters. Those fools who are willing to stand with us in our battles against the Great  C.
Virtual “square” or not we are here, with Victory, to wait for somebody that, like us, is looking for the the right way to re-start.

early adopters diary of a crisis survivor

21. Born of a Startup: building a company in Italy.

SEPTEMBER 8, 2014, HOURS 21:56

DAY 204

diary of a crisis survivor 21 key door

The time has come.

We have made the most important step.

We officially created our company.

Victory is officially a  “Società a responsabilità Limitata” (the equivalent of the English limited company(CLUE N.7).

 

After so many months, we have arrived where so many of us didn’t think to arrive.

It was not easy of course, and everything will be much harder from now on.

But our time has come.

 

The first question we asked ourselves was: “What is the best type of company to build our startup?”

The first choice was to set up a company where the responsibility is only of the company and not of the partners.

The second choice was to choose the type of company. We opted for a private limited company, that, in Italy, is a company where the human element is stronger than the interests of the shareholder.

Finally, it will be important to be able to be recognized as an “Innovative Startup“, a new and unique type of Limited Company, which can be exploited in Italy for two years now.

 

I will speak about it in the next post, now I’m going to celebrate Victory with the team.

I see the light at the end of the tunnel, I see that The Great C is escaping.

diary of a crisis survivor 21 The great c is escaping

12. Story of a young italian entrepreneur (unemployed).

June 17, 2014, HOURS 19:44

DAY 122

Immagine

The Great C didn’t get me, and I am here, but I find less energy and less time to tell about my startup than when I was an employee.

Certainly in this country if you are 30 years old, you’re just a loser.

The work world has either discarded you or rejected you as soon as it can (“you’re too experienced / you have over qualified / you want too much, we can’t afford a resource at this price“).

I don’t know if you’ve heard about this little problem that we have in Italy .. its name is Unemployment. I almost want to call it The Great D, yes, the cousin of The Great C.

Yet it would be so easy: just thinking that in a not too distant future my startup starts and may give work to a group of 5 to 10 young people, gives idea of the potential of the creation of a startup.

Of course, not everything is so easy. It was necessary to do a big job of research and analysis of the profiles that we needed (at the beginning there were only three, as in the post”The Importance of Being a Team” https://diaryofacrisissurvivor.com/2014/04/02/the-importance-of-being-a-team/) to find the human resources and especially to structure the work processes.

But we are succeeding, at least for now. And it’s a job that every startup, in my opinion, should structure: figure out where they want to go, what goals to achieve and especially using resources such as human, with responsibility and its objectives.

So we fight daily The Great D. (and The Great C).

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