Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: Great C

31. The Gateway

January 23, 2015, HOURS 19:47
DAY 342

diary of a crisis survivor dynamic environment

Caught.
The Great C found us.
Despite our efforts to optimize resources and reduce costs, our budget forecasts resulted worse than expected. Both capital and especially resources. We can’t afford to buy new services, but we need them.
Therefore, while Italian politicians continue to not care about what happens outside the “Important Halls” talking and pretending to quarrel about the Electoral Law and about the new Head of Italian Republic, the Great C kindly knocked on our door and forced us to do the only thing we could do:

leave Italy (CLUE Ranked # 9).

After the initial panic, we used the plan B (you must always have a Plan B)and we found a place to stay, a dynamic environment, where we can take advantage of the large number of personalities and professionals to  grow.

It is an essential thing: working in a dynamic environment where you can learn and share. In Italy we could not find it: I think in Italy we have lost that sense of “social aggregation” replacing it with an uncontrolled individualism” (perhaps for pure spirit of survival?).

The really negative side is that we are losing pieces. Here we are just 5: Pigna (the CFO), the “Nerd per caso” (two developers), D (our designer) and me. Luca & The Wolf just gave up: they will remain in Italy, change profession, adapt to the system and they will find a random job(no offense to those who have a random job, but these guys had dreams).

We searched a new start.
And until the Great C will fail to find us, we will work here.
But in Italy will be back soon (I hope as winners).

dynamic environment

23. Fall in love with your Startup(but not too much)

30 SEPTEMBER, 2014, HOURS 15:21
DAY 227

Survivors.
Also this week, even today.

survivors diary of a crisis survivor

 

Saved by the bell.
The Great C was about to crush us like a flooding river, in a  rainy day.
In this rainy day, when the world seems to ignore the condition of a country which is wasting its assets and its “best youth“, we were about to make a wrong choice.
One of those choices that can make you fall.
And just because we were too in love with our business idea.

I don’t know the mistake that we made​​: I don’t really know.
Arrogance?
Carelessness?
Basically we were going to make a strategic choice that would have meant that our product couldn’t be used in easy way by our potential customers. We’re talking about small sliding doors that will change your life. And in our case, Victory would lose a lot of users: the only reason is that the use wouldn’t have been quite as intuitive, we hope it will be.

sliding doors diary of a crisis survivor

We became aware of the problem only through a “friend tester” that just asked us: “Why would I do such a thing?”.

It was not easy to make sure that the entire team was aware of the mistake. Including myself. We were too much in love with the initial setup.
It’s easier to change than stay in love with your business idea: the change is inevitable, so you have to predict it, control it and adapt to it.

Maybe we, young Italian startuppers,  will have to learn  something from the word of Eric Ries  in his “The Lean Startup“: “A startup is a human institution, created to give life to a new product, in conditions of extreme uncertainty“, and just because we are in this situation of extreme uncertainty, we need to be aware that the products / services created is such an experiments.  For this reason this product should be designed in a precise methodological synthesis of Creation -> Measurement -> Learning. Eric Ries docet.

the lean startup diary of a crisis survivor

Making mistakes is not wrong .. just be humble and brave to solve the problem on time:
Do not fall in love too much with your Startup. Make sure that your customers fall in love with her.

mistakes diary of a crisis survivor

22. 10 behavioral tips to survive the Great C

September 22, 2014, HOURS 22:00

DAY 219

This is another Monday of survival.

As expected, The Great C didn’t stop its advance, and Italy, despite the proclamations of the Premier Renzi, continues with false starts.
This story about Victory, my startup, has been created to try to make partakers about the incredible difficulty in setting up a business in Italy, not only the aspiring startuppers, , but also  the people who need to be encouraged. The moment is difficult for everyone.
So today I decided to play down and give you 10  behavioral tips that can help you to survive the Great C:

1) Be Watchful: 
Either because the opportunities are often before our eyes and we don’t realize them, or because  in this country, it’s always better to be careful,  you don’t know if someone will steal your business idea;

diary of a crisis survivor stay watchful

2) Be Positive:
No matter if you can’t improve the results of your business, no matter if you’re in trouble.
Tomorrow is a new day, and in an indefinite future Italy will have to get up and, to do so, will have to implement the reforms pro work, business and startup. Like your startup.

diary of a crisis survivor be positive

 

3) Stay Hungry …:
In Steve Jobs’ words  you have to be hungry: don’t get into the spiral of negativity that reigns in the streets of Italian cities, but always look for new challenges, new business adventures.

diary of a crisis survivor stay hungry

4) … Stay Foolish:
And it’s true. Only those who risk, achieve the results. As I said call me the Astronaut, for my ability to roam with the thinking and strategies in a concrete way.

diary of a crisis survivor astronaut madness

5) Be Maniac:
organizing your time, your work,  and constantly control the feedbacks and results.
You must  try always to find a way to objectively measure your results.
If you do it, your startup will be constantly improved and will be closer to defeat the Great C.

diary of a crisis survivor be maniac

6) Surround yourself with the right team:
And be available for them, so that they will solve your problems when you can’t do it and together, when you’ll be properly setup, you will form a winning team.

diary of a crisis survivor teamwork

7) Be Humble:
You are always head-on, but being in a country for old men, keep in mind that you don’t  hold the whip by the hand:
for this reason, and because “humility makes a great man” keep a low profile until the right moment.

diary of a crisis survivor be humble

8) Be Patient:
..wait for the right time. Italy will not start for at least another year. Until then try to stay on the crest of the wave, float and survive with your startup, but never stop trying.

diario-di-un-sopravvissuto-alla-crisis-startup-strategia-differenziazione-bassi-costi

9) Be curious:
Keep reading, testing, experimenting. In 2014 you have to be able to know how to create a website, managing a social network, but also you need to understand why your startup doesn’t  achieve the desired results …. and don’t forget to look at successful models abroad and try to apply them in your reality.

diary of a crisis survivor be curious

10) “Be Ready..
Because You don’t know when the right moment will arrive “you don’t know the moment when the Great C will knock at your door.
And in that moment, you have to know how to save your startup.

diary of a crisis survivor be ready

21. Born of a Startup: building a company in Italy.

SEPTEMBER 8, 2014, HOURS 21:56

DAY 204

diary of a crisis survivor 21 key door

The time has come.

We have made the most important step.

We officially created our company.

Victory is officially a  “Società a responsabilità Limitata” (the equivalent of the English limited company(CLUE N.7).

 

After so many months, we have arrived where so many of us didn’t think to arrive.

It was not easy of course, and everything will be much harder from now on.

But our time has come.

 

The first question we asked ourselves was: “What is the best type of company to build our startup?”

The first choice was to set up a company where the responsibility is only of the company and not of the partners.

The second choice was to choose the type of company. We opted for a private limited company, that, in Italy, is a company where the human element is stronger than the interests of the shareholder.

Finally, it will be important to be able to be recognized as an “Innovative Startup“, a new and unique type of Limited Company, which can be exploited in Italy for two years now.

 

I will speak about it in the next post, now I’m going to celebrate Victory with the team.

I see the light at the end of the tunnel, I see that The Great C is escaping.

diary of a crisis survivor 21 The great c is escaping

20. Start up Competition: a way to grow

SEPTEMBER 1, 2014, HOURS 13:20

DAY 197

diary of a crisis survivor startup competition win

We fight the Great C.

Now officially.

While the wars rage in the world, while Italy continues risking sinking (inaction is not usefull) and the Great C is looking for another victim, we face an important moment in the life of a startup.

 

Thanks to writing a Business Plan we are able to sign up to the Startup Competition that we have identified.

It will be an important step, because we will face the public for the first time.

The goal is plural:

  1. Finding financiers or “companions” that can help us on the journey;
  2. Giving visibility to our idea.

For this reason, we are motivated.

Obviously we don’t know yet if we can.

However, being able to “compete officially” gives us a lot of enthusiasm.

We decided to take this step because the first feedback (with friends, family and experts) has been extremely positive.

I’ll leave you, now is the time.

With my click we will be officially in the race.

I’m going to click on (and begin to think that, this time seriously and concretely this time, we will win our battle with the Great C).

diary of a crisis survivor startup competition

16. Economic Best Practice: when football is the mirror of your nation.

July 16, 2014, HOURS 16:00

DAY 151

They have also taken Football.

Germany and the Germans.

WORLD CUP DIARY OF A CRISIS SURVIVOR

I don’t care so much about this sport, but honestly, one of the few games that I saw in this World Cup seemed like witnessing a fight between rational (Germany) and irrational (Argentina).

And this time, the talent and the creativity lost.

This means that the Germans were able to apply their methodology, their determination, their professionalism even in sports, programming for almost a decade this result.

But above all, they have enhanced to the best of their resources.

 

With their modus operandi (a modus operandi in the name of “fairness”, far away from the Italian canons) they have success in private e public businesses, and in their startups.

No coincidence: Berlin is the dynamic symbol of this rebirth of Germany. Based on Programmation, on  Fairness and on this “being able to achieve the results without fuss”.

Germany and the Germans are a best practice. And this approach would be totally “seeded” in our Startup.

I’m trying with my startup, and although the Great C is pushing me out of the country, I planned the work of Victory, I tried to work in the name of fairness and loyalty, and above all I have entrusted the responsibility to the team, thus enhancing the resources that I have available.

A German approach?

No, this is the right approach to defeat the Great C.

15. Do you know what is the ideal customer of your Startup?

JULY 7, 2014, HOURS 16:54

DAY 142

dIARY OF A CRISIS SURVIVOR target customer

How hard it create a startup in Italy in 2014? 

It’s for this reason that from four months, I tell about the story of my startupVictory (its name), but basically I tell about the condition of young people in Italyin 2014. Tale of those young people who want to do and who daily tryto survive The Great C:tale of those young people who, driven by enthusiasm and passion, have a business idea and want to concretize it.

While many startups and businesses are dying, Victorycarries on, and the last steps that we have made was to identify the target toward which we address: identify the ideal customer of our services, our target.

This kind of activity(not a simple activity but a complex process),  actually it isn’t done by most of the companies,becasuse they tend to have the fear of reducing its p0ssibility of business in the face of a bid to one specific category.

In reality this is not soin fact, the target can be detected in a more or less schematic processIn short, a complex analysis.
But why is fundamental identify a predefined targetIt’s a necessary step for each type of startup for several reasonsthe most important are probably

  1. Identification of pricing policies
  2. Identifying the type of communication;
  3. Locating the process of purchase by the consumer.

An essential step for every startups

Victoria knows its target, and you?

14. Startup’s Naming Process: the first key to success

JULY 2, 2014, HOURS 14:33

DAY 137

dIARY OF A CRISIS SURVIVOR naming

Victory.

Finally our startup has a name.

Of course, this is not the “real name”, but a name chosen for this blog. From now on, I won’t have to say “my startup” but simply Victory. Obviously, this name isn’t complete because there will be a code name (combined with the type of company chosen), but that’s another story.

Meanwhile, on the streets of my city, my Gotham City, there is someone who is talking about people who are managing to fight and defeat the Great C, confused and distant stories, about heroes from a far away Italy of today; heroes who persevered in the crisis and took the opportunity to become big. Enthusiastic examples of partisans whose weren’t adversely affected their pride and dignity by The Great C.

I don’t know…maybe it’s this slight breeze of enthusiasm that gave inspiration to the team and in particular to D, our designers, to find a name for our startup. So that week-long process is over. D made ​​us work with a methodology called inductive: we found the name after carefully studying the very identity of the type of service that we offer. So we analyzed the identified consumer target, finding the best trade-off between these two elements and our goals. From that moment on, it was fun to identify a possible logo (although that’s another story).

So…Naming process as an essential step for the presentation on the market(which took place a few days ago with our beta version https://diaryofacrisissurvivor.com/2014/06/24/test-to-start-your-startup/). The name is our first business card, even before the Internet site. In fact the name of a startup is the first element that can arouse or not a reaction among the people.

Same concept for the name that I have chosen for you, for this blog and for this post. It has to inspire and “garra” (the South American). So I decided to call my startup in this way.

Victory.

13. Test to start your Startup

June 24, 2014, HOURS 12:21

DAY 129

diary of a crisis survivor
Here we are.

Our beta version is ready. (CLUE n. 5).

Although things aren’t going well, we go public testing our service (obviously not here, not in this blog).

The streets of my city are desolate. A city like so many others, and like all these other, was hit hard by the Great C, which created recession, unemployment and depression.

You know my story, and you know how, with my startup, I’m daily trying to fight The Great C. The first step was to create a team, and now, we’re launching our beta version of the site.
Because for a startup is fundamental:
1) check the appeal of your product / service;
2) create a critical mass that can act as a springboard for the project.

As can be convinced (or love) of our business idea, unfortunately, the response of the market is always different from the initial expectations, and start a test phase will enable us to understand where the process of buying is gonna blocked and where we go wrong. If we are unable to successfully pass this test phase, creating a sufficient critical mass, we will be able to throw in a total market.

I would say, first of all, in a startup, as in the life, it is necessary to risk: if the test will be positive, we can think of detonate the bomb … and then, I think that the Great C wouldn’t be able to resist.

We see the light, we know the way: now is our turn to survive…and risk.

(We don’t know what we can achieve unless we try).

11. In Italy, today, or you create a Startup or you die

June 3, 2014, HOURS 17:12

DAY 108

*“Our mother has been absent, ever since we founded Rome. But there ‘s going to be a party, When the wolf(or the Great C) comes home “.

Mood of a Startup. and of startuppers . Today we feel so.

Completely abandoned by those who should have created a better country for their children and their grandchildren. The business world and the political class. The Great C. When it comes home, we’ll have a big party. That ‘s for sure. Because it would mean that today we couldn’t leave the country and be successful with our startup.

This is not a cry for help but a post of complaint. To remind all young Italian startuppers that we are few, but we can do it. Technically speaking, compared to other generations, we have the best tool to overcome these difficulties: the network. Internet has given us the best way to share and, for our startup, led us to share experiences with another startup, resulting in a strategic partnership with the specific aim of facing the market together, satisfying two types of different but complementary needs .

How important is sharing in 2014? Fundamental. Because if we get together and share experiences, ideas and mistakes , maybe we can do it.

There is only one alternative, leave the country killing our startups .

I have been stalked by The Great C since I left my job. I have become, less than 1 month, a self-employed with a handful of customers in his pocket, a few euros of income, and an entrepreneurial project in my heart. And I’m seriously thinking of leaving everything and changing country.

It ‘s my team that tries to motivate me in these days of darkness, reminding me every day what we’ve been through, the difficulties that we have overcome together, and above all that we have shared. For these reasons, if I want to stay in Italy and survive the Great C, the only solution is my startup .

And therefore, in Italy, today, “or you create a Startup or you die.”

diario-di-un-sopravvissuto-alla-crisi-startup

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