Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: Italy

21. Born of a Startup: building a company in Italy.

SEPTEMBER 8, 2014, HOURS 21:56

DAY 204

diary of a crisis survivor 21 key door

The time has come.

We have made the most important step.

We officially created our company.

Victory is officially a  “Società a responsabilità Limitata” (the equivalent of the English limited company(CLUE N.7).

 

After so many months, we have arrived where so many of us didn’t think to arrive.

It was not easy of course, and everything will be much harder from now on.

But our time has come.

 

The first question we asked ourselves was: “What is the best type of company to build our startup?”

The first choice was to set up a company where the responsibility is only of the company and not of the partners.

The second choice was to choose the type of company. We opted for a private limited company, that, in Italy, is a company where the human element is stronger than the interests of the shareholder.

Finally, it will be important to be able to be recognized as an “Innovative Startup“, a new and unique type of Limited Company, which can be exploited in Italy for two years now.

 

I will speak about it in the next post, now I’m going to celebrate Victory with the team.

I see the light at the end of the tunnel, I see that The Great C is escaping.

diary of a crisis survivor 21 The great c is escaping

20. Start up Competition: a way to grow

SEPTEMBER 1, 2014, HOURS 13:20

DAY 197

diary of a crisis survivor startup competition win

We fight the Great C.

Now officially.

While the wars rage in the world, while Italy continues risking sinking (inaction is not usefull) and the Great C is looking for another victim, we face an important moment in the life of a startup.

 

Thanks to writing a Business Plan we are able to sign up to the Startup Competition that we have identified.

It will be an important step, because we will face the public for the first time.

The goal is plural:

  1. Finding financiers or “companions” that can help us on the journey;
  2. Giving visibility to our idea.

For this reason, we are motivated.

Obviously we don’t know yet if we can.

However, being able to “compete officially” gives us a lot of enthusiasm.

We decided to take this step because the first feedback (with friends, family and experts) has been extremely positive.

I’ll leave you, now is the time.

With my click we will be officially in the race.

I’m going to click on (and begin to think that, this time seriously and concretely this time, we will win our battle with the Great C).

diary of a crisis survivor startup competition

19. No Country for Young Men.

Agoust 6, 2014, HOURS 22:31

DAY 171. diary of a crisis survivor recession

Recession. GDP -0.2%.

The worst for 14 years.

“Recession is back in Italy”

No. The Great C is back. Rather. It was never gone. And we knew it, I always repeat it in this blog: the inaction of the country is evident, and the cultural, economic, structural gap with other European countries is widening. “The Italian growth will come between 10 years.”  The voice of the people…10 years because they realize that the job is so much to do that it will be a long path.

The problem is the lack of  trust and opportunities for the young men. We need to have our chanche to play, we are too brilliant to be wasted. Victory is the startup of my dreams. For her, I fight every day to overcome the obstacles that sometimes seems to be insurmountable.

I can’t continue to be an “aspiring old  in a country for old men,” in Italy I can’t afford to invest my few money in a startup(although it is my startup and my dream). The risk is too high. Am I a gambler? Perhaps. Maybe the solution is in another country…. I’ll propose this idea to Victory’s team.

How many startup will die before the end of The Great C?

How many entrepreneurs will waste their projects?

How many young man will leave the country?

Maybe there is no hope Italy. No country for young men.

diary of a crisis survivor No Country for Young Men

18. I’m staying in Italy. For the moment. To Build my Startup

July 29, 2014, HOURS 10:37

DAY 164

Made in italy diary of a crisis survivor

I’m staying in Italy.

For the moment.

The Great C failed to get me.

The offer by the German multinational was not enticing enough.

The trade-off is in favour of Victory, my startup.

 And now?

We continue planning: at the moment we have just completed an intense brainstorming phase and now we are starting with the preparation of the Business Plan.

Accordingly, the form and the information of a Business Plan change depending on the goals (and hence on the receiver): our business plan will be basically divided in  two main sections:

– A qualitative part;

– A quantitative part.

The first part contains all the elements that constitute the concrete analysis of the inside and outside environment of the startup. Specifically, the qualitative part of the Business Plan of Victory, first analyzes the competitive arena and the strategies to create a competitive advantage over the competitors; later, we will analyze our business system, in its various components. The quantitative part aggregates a set of relevant data, including  forecasts and economic and financial analysis. On this point, we are lacking (for now). But two young professionals will help us.

 

Last but not least, the Executive Summary, which summarizes in a few lines the entire contents of the Business Plan.

Efficiency, Objectivity, Madness and Online Services (CLUE n. 6).

 Here we are, here is Victory, the one who will defeat the Great C.

The Great Economic Crisis, diary of a crisis survivor

17. One way ticket to hell

July 22, 2014, HOURS 13:52

DAY 157

dIARY OF A CRISIS SURVIVOR BUSINESS PLAN

Tim has gone.

The Great C has won: it took him.

Northern Ireland, one-way ticket. A well-paid job and the opportunity to grow professionally.

An opportunity that you can’t waste. In Italy. In 2014.

We have lost our all-rounder. Victory, our startup, has lost an important part of its team, that, like many other young italian people, was forced to leave the country.

And now?

We continue planning, and today we began to draw up the business plan.

I read  percentages: on average only 27% of the entrepreneurs of small and medium-sized enterprises have created ​​a business plan (http://www.pinterest.com/pin/61220876159478523/).

Perhaps it’s caused by their lack of entrepreneurial culture, or simply luckily they were so good that they don’t need to do it.

In fact, the motivations to create a Business Plan are different:

1 – Put in writing business ideas: this allows the entrepreneur to “grow”, identifying the problem (if supported by the right consultants), make certain remedial actions, and set the appropriate strategies;

2 – Look for Investors;

3 – Participate in Startup Competition / Calls for Startup (and here comes into play the Pitch).

 

Consequently, the shape of a Business Plan should depend on the goal: it must be communicatively effective according to the needs. Last but not least, the structure of the Business Plan: about this point I will talk about it in another post, now I have to leave the blog. I have a skype-call with a multinational company based in Germany.

Yes, it is, The Great C is trying to take me too, and bring me out of Italy.

Will it make it?

16. Economic Best Practice: when football is the mirror of your nation.

July 16, 2014, HOURS 16:00

DAY 151

They have also taken Football.

Germany and the Germans.

WORLD CUP DIARY OF A CRISIS SURVIVOR

I don’t care so much about this sport, but honestly, one of the few games that I saw in this World Cup seemed like witnessing a fight between rational (Germany) and irrational (Argentina).

And this time, the talent and the creativity lost.

This means that the Germans were able to apply their methodology, their determination, their professionalism even in sports, programming for almost a decade this result.

But above all, they have enhanced to the best of their resources.

 

With their modus operandi (a modus operandi in the name of “fairness”, far away from the Italian canons) they have success in private e public businesses, and in their startups.

No coincidence: Berlin is the dynamic symbol of this rebirth of Germany. Based on Programmation, on  Fairness and on this “being able to achieve the results without fuss”.

Germany and the Germans are a best practice. And this approach would be totally “seeded” in our Startup.

I’m trying with my startup, and although the Great C is pushing me out of the country, I planned the work of Victory, I tried to work in the name of fairness and loyalty, and above all I have entrusted the responsibility to the team, thus enhancing the resources that I have available.

A German approach?

No, this is the right approach to defeat the Great C.

14. Startup’s Naming Process: the first key to success

JULY 2, 2014, HOURS 14:33

DAY 137

dIARY OF A CRISIS SURVIVOR naming

Victory.

Finally our startup has a name.

Of course, this is not the “real name”, but a name chosen for this blog. From now on, I won’t have to say “my startup” but simply Victory. Obviously, this name isn’t complete because there will be a code name (combined with the type of company chosen), but that’s another story.

Meanwhile, on the streets of my city, my Gotham City, there is someone who is talking about people who are managing to fight and defeat the Great C, confused and distant stories, about heroes from a far away Italy of today; heroes who persevered in the crisis and took the opportunity to become big. Enthusiastic examples of partisans whose weren’t adversely affected their pride and dignity by The Great C.

I don’t know…maybe it’s this slight breeze of enthusiasm that gave inspiration to the team and in particular to D, our designers, to find a name for our startup. So that week-long process is over. D made ​​us work with a methodology called inductive: we found the name after carefully studying the very identity of the type of service that we offer. So we analyzed the identified consumer target, finding the best trade-off between these two elements and our goals. From that moment on, it was fun to identify a possible logo (although that’s another story).

So…Naming process as an essential step for the presentation on the market(which took place a few days ago with our beta version https://diaryofacrisissurvivor.com/2014/06/24/test-to-start-your-startup/). The name is our first business card, even before the Internet site. In fact the name of a startup is the first element that can arouse or not a reaction among the people.

Same concept for the name that I have chosen for you, for this blog and for this post. It has to inspire and “garra” (the South American). So I decided to call my startup in this way.

Victory.

12. Story of a young italian entrepreneur (unemployed).

June 17, 2014, HOURS 19:44

DAY 122

Immagine

The Great C didn’t get me, and I am here, but I find less energy and less time to tell about my startup than when I was an employee.

Certainly in this country if you are 30 years old, you’re just a loser.

The work world has either discarded you or rejected you as soon as it can (“you’re too experienced / you have over qualified / you want too much, we can’t afford a resource at this price“).

I don’t know if you’ve heard about this little problem that we have in Italy .. its name is Unemployment. I almost want to call it The Great D, yes, the cousin of The Great C.

Yet it would be so easy: just thinking that in a not too distant future my startup starts and may give work to a group of 5 to 10 young people, gives idea of the potential of the creation of a startup.

Of course, not everything is so easy. It was necessary to do a big job of research and analysis of the profiles that we needed (at the beginning there were only three, as in the post”The Importance of Being a Team” https://diaryofacrisissurvivor.com/2014/04/02/the-importance-of-being-a-team/) to find the human resources and especially to structure the work processes.

But we are succeeding, at least for now. And it’s a job that every startup, in my opinion, should structure: figure out where they want to go, what goals to achieve and especially using resources such as human, with responsibility and its objectives.

So we fight daily The Great D. (and The Great C).

10. Misinformation

May 26, 2014, h. 16:16

DAY 100

Disinformation.

The reason of the failure of so many good projects.

Startup or Politicians.

Disinformation is also the word emblem of the last European elections, in my opinion.

diary of a crisis survivor disinformation

Most of the Italian citizens couldn’t benefit from a proper system of information by the media and political parties, because last week, the three “Big Boss“(Renzi , Grillo and Berlusconi) thought only to insult between them. And the citizens didn’t even know how to vote.

It matters little that won the Partito Democratico.. ’cause now, in Italy the only loser is the citizen…who knows little of what actually happens in the politic’s palaces and who daily must survive the Great C.

Aware of the importance of communication I have raised the issue to the team of my startup, and from a couple of weeks to now, we are organizing a Marketing Plan, at a strategic level and at a operational level. Probably I’ll tell you in the future.

Meanwhile, we are stuck in the critical step of identifying the target customer of  our startup(step number 1 in a definition of Marketing Strategy): market analysis and subsequent viability and sustainability of the idea. There is so much to do. Because the later stages will be to work closely with our designers D and with “I Nerd per caso“, which respectively  will deal with the graphics and development.

But in the meantime we will do everything possible to inform “our target customers ” of what we do, how we do it and, especially, why we do it.

The disinformation is nothing more than a helper of Great C.

We will fight it, even for you.

7. Plan to Survive

APRIL 28, 2014, h.19:26

DAY 72

Tomorrow we go on a mission.

I’ll go out there and I’ll be alone, disoriented and frightened: I expect a major test for my career .

diario-di-un-sopravvissuto-alla-crisi-startup-team-programmazione-crisis-survivor-performance-strategia

Tomorrow I’ll find out if I’m really good at work or if mine were just words.

In short . While Italy dreams of defeating once and for all the Great C, guided by the strategies of the new commander Renzi, I ‘ll be engaged in a “boss morning”. This practice, that maybe exists only in  the consultant company where I work, consists in the evaluation of the employees by specific tests, presentations and achievements, all in the same morning.

There are 3 of us. The best gets to move to a higher category. And then also an increase. And then even more money.                     And then even more funds for my startup .

This career move could mean a lot for me. To face the test, I started to prepare myself six months ago. And the most important thing I’ve done during this time was to plan what I needed to do. Seriously it was not easy to reconcile work (Priority 1), my startup(Priority 2) and the test (Priority 3). Even the Italian government has scheduled its performance, strategically placing a reform per month.

The plan was also done for my startup of course:

Putting in order tasks to accomplish, establishing priorities for action, but also setting deadlines and milestones (and respecting them) and dividing responsibilities. Tim, our handyman, is a valuable element in the economy of the plan of our startup ,because he performs many actions, only that, if he didn’t have a battle plan, he wouldn’t survive. Thus, the plan of the performance of a startup turns out to be another important element in the creation of the same.

Because planning, and then knowing what we face everyday, makes us ready and stronger.

It makes us believe to be able to survive the Great C, in this country where merit has lost life and people smile little, we young startuppers:

keep calm,

believe in ourselves,

and don’t give up.

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