Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: Steve Jobs

22. 10 behavioral tips to survive the Great C

September 22, 2014, HOURS 22:00

DAY 219

This is another Monday of survival.

As expected, The Great C didn’t stop its advance, and Italy, despite the proclamations of the Premier Renzi, continues with false starts.
This story about Victory, my startup, has been created to try to make partakers about the incredible difficulty in setting up a business in Italy, not only the aspiring startuppers, , but also  the people who need to be encouraged. The moment is difficult for everyone.
So today I decided to play down and give you 10  behavioral tips that can help you to survive the Great C:

1) Be Watchful: 
Either because the opportunities are often before our eyes and we don’t realize them, or because  in this country, it’s always better to be careful,  you don’t know if someone will steal your business idea;

diary of a crisis survivor stay watchful

2) Be Positive:
No matter if you can’t improve the results of your business, no matter if you’re in trouble.
Tomorrow is a new day, and in an indefinite future Italy will have to get up and, to do so, will have to implement the reforms pro work, business and startup. Like your startup.

diary of a crisis survivor be positive

 

3) Stay Hungry …:
In Steve Jobs’ words  you have to be hungry: don’t get into the spiral of negativity that reigns in the streets of Italian cities, but always look for new challenges, new business adventures.

diary of a crisis survivor stay hungry

4) … Stay Foolish:
And it’s true. Only those who risk, achieve the results. As I said call me the Astronaut, for my ability to roam with the thinking and strategies in a concrete way.

diary of a crisis survivor astronaut madness

5) Be Maniac:
organizing your time, your work,  and constantly control the feedbacks and results.
You must  try always to find a way to objectively measure your results.
If you do it, your startup will be constantly improved and will be closer to defeat the Great C.

diary of a crisis survivor be maniac

6) Surround yourself with the right team:
And be available for them, so that they will solve your problems when you can’t do it and together, when you’ll be properly setup, you will form a winning team.

diary of a crisis survivor teamwork

7) Be Humble:
You are always head-on, but being in a country for old men, keep in mind that you don’t  hold the whip by the hand:
for this reason, and because “humility makes a great man” keep a low profile until the right moment.

diary of a crisis survivor be humble

8) Be Patient:
..wait for the right time. Italy will not start for at least another year. Until then try to stay on the crest of the wave, float and survive with your startup, but never stop trying.

diario-di-un-sopravvissuto-alla-crisis-startup-strategia-differenziazione-bassi-costi

9) Be curious:
Keep reading, testing, experimenting. In 2014 you have to be able to know how to create a website, managing a social network, but also you need to understand why your startup doesn’t  achieve the desired results …. and don’t forget to look at successful models abroad and try to apply them in your reality.

diary of a crisis survivor be curious

10) “Be Ready..
Because You don’t know when the right moment will arrive “you don’t know the moment when the Great C will knock at your door.
And in that moment, you have to know how to save your startup.

diary of a crisis survivor be ready

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6. We need a bit of madness to create a startup

diary of a crisis survivor astronaut madness

MARCH 09, 2014, h.19.00

DAY 22

It is said that Robert Smith, leader of The Cure, after writing his masterpiece  Friday I’m in love, couldn’t  believe that he had written such a perfect melody( http://www.youtube.com/watch?v mGgMZpGYiy8 = & feature = kp) .

He went from relatives to friends to ask if they had ever heard that melody, it was impossible that no one had thought of it before. The melody was so perfect  that even its creator could not comprehend what he had been able to compose .

 

The same thing happened with my startup.

Pigna and I have been dreaming of doing something great together for ages. When we were young we were in the front row at events and protest, when we grew up a little, we always had the desire to enter politics without ever finding a party that did the job.

Then we realized that we could only count on ourselves, and we had the desire to create a business, but the idea was always lacking.

Then startups were born.

Then came The Great C.

At first the area of infection seemed just closed up between the USA and England. Then came the turn of Europe.

And we all have in mind what has happened since the advent of The Great C in Greece today.

Unemployment, low wages and competitiveness. And so on.

 

But here we are left to try to survive The Great C and trying to do something great together.

Although used and abused, we have always enjoyed but never completely  understood, Steve Jobs’s phrase ” Stay Hungry , Stay Foolish.”

Until that rainy night.

During a Crazy Brainstorming sessionwhen Francis had also joined us(one of two of “I Nerd per caso” ),         I came up with the idea. Bring the idea that we wanted to create “physically”, on the worldwideweb(CLUE No.3).

A startup, in our opinion, to be one in a million. As Friday I’m in Love.

That ‘s what we, young Italians and the world, should do when we try to create a startup: act rationally with a bit of madness. That bit of insanity is what it takes to break the patterns. Patterns that we have created ourselves, try to simplify reality. But schemes in which we are continually brought to error by stereotypes , ignorance and anchors. So when you think of creating a startup it is essential to use proper programming of work and responsibility, but do not forget to dream a little, to travel with the mind to escape from our patterns .

 

Now you know why they call me the Astronaut.

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