Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: survivor

26. Take your time to create your own Startup.

NOVEMBER 10, 2014, HOURS 22:00
DAY 268

Zombie Hand

Besieged.
Locked doors and barred windows.
The Great C is besieging us with his horde of depressed zombie citizens.
I don’t  know how long we can hold it, we may not have enough supplies and ideas.

The Great C has overwhelmed  Italy. And Italians have been overwhelmed.
Now both are knocking at my door, they want us. They want our project to collapse.
The Great C took Tim, our handyman: one-way ticket to North Ireland.
And D, our designer, is about to take the same path.
Let’s think about  all those minds that Italy has lost just before the coming of The Great C, all those brilliant minds who preferred to go abroad than prefer to gone abroad than to fight everyday to survive. Marco, Fabio, Andrea. The names are endless.

We are The Resistance of the New Millennium.

Commitment & struggle. In this way we will survive this siege. Because create a startup means this: give up everything, locked in your studio / office / home. No coffee, no beer, no fun, just a great desire to start your own startups and great confidence in your strength.

Take your time, even if it seems like an utopia.
Take your time, even if the Great C is besieging you.
Take your time to create your own startup and do it.

diary of a crisis survivor take your time

23. Fall in love with your Startup(but not too much)

30 SEPTEMBER, 2014, HOURS 15:21
DAY 227

Survivors.
Also this week, even today.

survivors diary of a crisis survivor

 

Saved by the bell.
The Great C was about to crush us like a flooding river, in a  rainy day.
In this rainy day, when the world seems to ignore the condition of a country which is wasting its assets and its “best youth“, we were about to make a wrong choice.
One of those choices that can make you fall.
And just because we were too in love with our business idea.

I don’t know the mistake that we made​​: I don’t really know.
Arrogance?
Carelessness?
Basically we were going to make a strategic choice that would have meant that our product couldn’t be used in easy way by our potential customers. We’re talking about small sliding doors that will change your life. And in our case, Victory would lose a lot of users: the only reason is that the use wouldn’t have been quite as intuitive, we hope it will be.

sliding doors diary of a crisis survivor

We became aware of the problem only through a “friend tester” that just asked us: “Why would I do such a thing?”.

It was not easy to make sure that the entire team was aware of the mistake. Including myself. We were too much in love with the initial setup.
It’s easier to change than stay in love with your business idea: the change is inevitable, so you have to predict it, control it and adapt to it.

Maybe we, young Italian startuppers,  will have to learn  something from the word of Eric Ries  in his “The Lean Startup“: “A startup is a human institution, created to give life to a new product, in conditions of extreme uncertainty“, and just because we are in this situation of extreme uncertainty, we need to be aware that the products / services created is such an experiments.  For this reason this product should be designed in a precise methodological synthesis of Creation -> Measurement -> Learning. Eric Ries docet.

the lean startup diary of a crisis survivor

Making mistakes is not wrong .. just be humble and brave to solve the problem on time:
Do not fall in love too much with your Startup. Make sure that your customers fall in love with her.

mistakes diary of a crisis survivor

22. 10 behavioral tips to survive the Great C

September 22, 2014, HOURS 22:00

DAY 219

This is another Monday of survival.

As expected, The Great C didn’t stop its advance, and Italy, despite the proclamations of the Premier Renzi, continues with false starts.
This story about Victory, my startup, has been created to try to make partakers about the incredible difficulty in setting up a business in Italy, not only the aspiring startuppers, , but also  the people who need to be encouraged. The moment is difficult for everyone.
So today I decided to play down and give you 10  behavioral tips that can help you to survive the Great C:

1) Be Watchful: 
Either because the opportunities are often before our eyes and we don’t realize them, or because  in this country, it’s always better to be careful,  you don’t know if someone will steal your business idea;

diary of a crisis survivor stay watchful

2) Be Positive:
No matter if you can’t improve the results of your business, no matter if you’re in trouble.
Tomorrow is a new day, and in an indefinite future Italy will have to get up and, to do so, will have to implement the reforms pro work, business and startup. Like your startup.

diary of a crisis survivor be positive

 

3) Stay Hungry …:
In Steve Jobs’ words  you have to be hungry: don’t get into the spiral of negativity that reigns in the streets of Italian cities, but always look for new challenges, new business adventures.

diary of a crisis survivor stay hungry

4) … Stay Foolish:
And it’s true. Only those who risk, achieve the results. As I said call me the Astronaut, for my ability to roam with the thinking and strategies in a concrete way.

diary of a crisis survivor astronaut madness

5) Be Maniac:
organizing your time, your work,  and constantly control the feedbacks and results.
You must  try always to find a way to objectively measure your results.
If you do it, your startup will be constantly improved and will be closer to defeat the Great C.

diary of a crisis survivor be maniac

6) Surround yourself with the right team:
And be available for them, so that they will solve your problems when you can’t do it and together, when you’ll be properly setup, you will form a winning team.

diary of a crisis survivor teamwork

7) Be Humble:
You are always head-on, but being in a country for old men, keep in mind that you don’t  hold the whip by the hand:
for this reason, and because “humility makes a great man” keep a low profile until the right moment.

diary of a crisis survivor be humble

8) Be Patient:
..wait for the right time. Italy will not start for at least another year. Until then try to stay on the crest of the wave, float and survive with your startup, but never stop trying.

diario-di-un-sopravvissuto-alla-crisis-startup-strategia-differenziazione-bassi-costi

9) Be curious:
Keep reading, testing, experimenting. In 2014 you have to be able to know how to create a website, managing a social network, but also you need to understand why your startup doesn’t  achieve the desired results …. and don’t forget to look at successful models abroad and try to apply them in your reality.

diary of a crisis survivor be curious

10) “Be Ready..
Because You don’t know when the right moment will arrive “you don’t know the moment when the Great C will knock at your door.
And in that moment, you have to know how to save your startup.

diary of a crisis survivor be ready

21. Born of a Startup: building a company in Italy.

SEPTEMBER 8, 2014, HOURS 21:56

DAY 204

diary of a crisis survivor 21 key door

The time has come.

We have made the most important step.

We officially created our company.

Victory is officially a  “Società a responsabilità Limitata” (the equivalent of the English limited company(CLUE N.7).

 

After so many months, we have arrived where so many of us didn’t think to arrive.

It was not easy of course, and everything will be much harder from now on.

But our time has come.

 

The first question we asked ourselves was: “What is the best type of company to build our startup?”

The first choice was to set up a company where the responsibility is only of the company and not of the partners.

The second choice was to choose the type of company. We opted for a private limited company, that, in Italy, is a company where the human element is stronger than the interests of the shareholder.

Finally, it will be important to be able to be recognized as an “Innovative Startup“, a new and unique type of Limited Company, which can be exploited in Italy for two years now.

 

I will speak about it in the next post, now I’m going to celebrate Victory with the team.

I see the light at the end of the tunnel, I see that The Great C is escaping.

diary of a crisis survivor 21 The great c is escaping

19. No Country for Young Men.

Agoust 6, 2014, HOURS 22:31

DAY 171. diary of a crisis survivor recession

Recession. GDP -0.2%.

The worst for 14 years.

“Recession is back in Italy”

No. The Great C is back. Rather. It was never gone. And we knew it, I always repeat it in this blog: the inaction of the country is evident, and the cultural, economic, structural gap with other European countries is widening. “The Italian growth will come between 10 years.”  The voice of the people…10 years because they realize that the job is so much to do that it will be a long path.

The problem is the lack of  trust and opportunities for the young men. We need to have our chanche to play, we are too brilliant to be wasted. Victory is the startup of my dreams. For her, I fight every day to overcome the obstacles that sometimes seems to be insurmountable.

I can’t continue to be an “aspiring old  in a country for old men,” in Italy I can’t afford to invest my few money in a startup(although it is my startup and my dream). The risk is too high. Am I a gambler? Perhaps. Maybe the solution is in another country…. I’ll propose this idea to Victory’s team.

How many startup will die before the end of The Great C?

How many entrepreneurs will waste their projects?

How many young man will leave the country?

Maybe there is no hope Italy. No country for young men.

diary of a crisis survivor No Country for Young Men

14. Startup’s Naming Process: the first key to success

JULY 2, 2014, HOURS 14:33

DAY 137

dIARY OF A CRISIS SURVIVOR naming

Victory.

Finally our startup has a name.

Of course, this is not the “real name”, but a name chosen for this blog. From now on, I won’t have to say “my startup” but simply Victory. Obviously, this name isn’t complete because there will be a code name (combined with the type of company chosen), but that’s another story.

Meanwhile, on the streets of my city, my Gotham City, there is someone who is talking about people who are managing to fight and defeat the Great C, confused and distant stories, about heroes from a far away Italy of today; heroes who persevered in the crisis and took the opportunity to become big. Enthusiastic examples of partisans whose weren’t adversely affected their pride and dignity by The Great C.

I don’t know…maybe it’s this slight breeze of enthusiasm that gave inspiration to the team and in particular to D, our designers, to find a name for our startup. So that week-long process is over. D made ​​us work with a methodology called inductive: we found the name after carefully studying the very identity of the type of service that we offer. So we analyzed the identified consumer target, finding the best trade-off between these two elements and our goals. From that moment on, it was fun to identify a possible logo (although that’s another story).

So…Naming process as an essential step for the presentation on the market(which took place a few days ago with our beta version https://diaryofacrisissurvivor.com/2014/06/24/test-to-start-your-startup/). The name is our first business card, even before the Internet site. In fact the name of a startup is the first element that can arouse or not a reaction among the people.

Same concept for the name that I have chosen for you, for this blog and for this post. It has to inspire and “garra” (the South American). So I decided to call my startup in this way.

Victory.

13. Test to start your Startup

June 24, 2014, HOURS 12:21

DAY 129

diary of a crisis survivor
Here we are.

Our beta version is ready. (CLUE n. 5).

Although things aren’t going well, we go public testing our service (obviously not here, not in this blog).

The streets of my city are desolate. A city like so many others, and like all these other, was hit hard by the Great C, which created recession, unemployment and depression.

You know my story, and you know how, with my startup, I’m daily trying to fight The Great C. The first step was to create a team, and now, we’re launching our beta version of the site.
Because for a startup is fundamental:
1) check the appeal of your product / service;
2) create a critical mass that can act as a springboard for the project.

As can be convinced (or love) of our business idea, unfortunately, the response of the market is always different from the initial expectations, and start a test phase will enable us to understand where the process of buying is gonna blocked and where we go wrong. If we are unable to successfully pass this test phase, creating a sufficient critical mass, we will be able to throw in a total market.

I would say, first of all, in a startup, as in the life, it is necessary to risk: if the test will be positive, we can think of detonate the bomb … and then, I think that the Great C wouldn’t be able to resist.

We see the light, we know the way: now is our turn to survive…and risk.

(We don’t know what we can achieve unless we try).

9. I quit work for my Startup

May 15, 2014

DAY 89

diario-di-un-sopravvissuto-alla-crisi-startup-licenziarsi-per-la-propria-startup

It ‘s almost happened.

The Great C was going to enlist in its ranks. Bringing my startup.

Everything happened in a short, very short time, and it lasted a few days.

The Great C has knocked on my door and quickly I had to make the best decision: quit my job.

 

I’m unemployed, like many young people in Italy at the moment.

But I came out head-up, and above all, in spite of the Great C finding me, flushing me, chasing me and “dressing to kill” .. I managed to escape: I leave a consulting job in a multinational company after a few(perhaps too many few years), but in my small baggage I have the right elements to continue / start my journey.

Compared to two years ago, I have a bit of extra money, experience and above all my startup. In fact, they  required me to take a cut in my salary, increase my working hours(from 40 to 45), so to have the “safe” possibility to have a career.

Do you believe? I don’t. and then I quit.

But I feel I made the right step. At least for now. Leave a stable job and “career opportunities”, to give birth to my startup, I’m motivated and careful.

Because the Great C never.

The Great C will never have me.

7. Plan to Survive

APRIL 28, 2014, h.19:26

DAY 72

Tomorrow we go on a mission.

I’ll go out there and I’ll be alone, disoriented and frightened: I expect a major test for my career .

diario-di-un-sopravvissuto-alla-crisi-startup-team-programmazione-crisis-survivor-performance-strategia

Tomorrow I’ll find out if I’m really good at work or if mine were just words.

In short . While Italy dreams of defeating once and for all the Great C, guided by the strategies of the new commander Renzi, I ‘ll be engaged in a “boss morning”. This practice, that maybe exists only in  the consultant company where I work, consists in the evaluation of the employees by specific tests, presentations and achievements, all in the same morning.

There are 3 of us. The best gets to move to a higher category. And then also an increase. And then even more money.                     And then even more funds for my startup .

This career move could mean a lot for me. To face the test, I started to prepare myself six months ago. And the most important thing I’ve done during this time was to plan what I needed to do. Seriously it was not easy to reconcile work (Priority 1), my startup(Priority 2) and the test (Priority 3). Even the Italian government has scheduled its performance, strategically placing a reform per month.

The plan was also done for my startup of course:

Putting in order tasks to accomplish, establishing priorities for action, but also setting deadlines and milestones (and respecting them) and dividing responsibilities. Tim, our handyman, is a valuable element in the economy of the plan of our startup ,because he performs many actions, only that, if he didn’t have a battle plan, he wouldn’t survive. Thus, the plan of the performance of a startup turns out to be another important element in the creation of the same.

Because planning, and then knowing what we face everyday, makes us ready and stronger.

It makes us believe to be able to survive the Great C, in this country where merit has lost life and people smile little, we young startuppers:

keep calm,

believe in ourselves,

and don’t give up.

6. We need a bit of madness to create a startup

diary of a crisis survivor astronaut madness

MARCH 09, 2014, h.19.00

DAY 22

It is said that Robert Smith, leader of The Cure, after writing his masterpiece  Friday I’m in love, couldn’t  believe that he had written such a perfect melody( http://www.youtube.com/watch?v mGgMZpGYiy8 = & feature = kp) .

He went from relatives to friends to ask if they had ever heard that melody, it was impossible that no one had thought of it before. The melody was so perfect  that even its creator could not comprehend what he had been able to compose .

 

The same thing happened with my startup.

Pigna and I have been dreaming of doing something great together for ages. When we were young we were in the front row at events and protest, when we grew up a little, we always had the desire to enter politics without ever finding a party that did the job.

Then we realized that we could only count on ourselves, and we had the desire to create a business, but the idea was always lacking.

Then startups were born.

Then came The Great C.

At first the area of infection seemed just closed up between the USA and England. Then came the turn of Europe.

And we all have in mind what has happened since the advent of The Great C in Greece today.

Unemployment, low wages and competitiveness. And so on.

 

But here we are left to try to survive The Great C and trying to do something great together.

Although used and abused, we have always enjoyed but never completely  understood, Steve Jobs’s phrase ” Stay Hungry , Stay Foolish.”

Until that rainy night.

During a Crazy Brainstorming sessionwhen Francis had also joined us(one of two of “I Nerd per caso” ),         I came up with the idea. Bring the idea that we wanted to create “physically”, on the worldwideweb(CLUE No.3).

A startup, in our opinion, to be one in a million. As Friday I’m in Love.

That ‘s what we, young Italians and the world, should do when we try to create a startup: act rationally with a bit of madness. That bit of insanity is what it takes to break the patterns. Patterns that we have created ourselves, try to simplify reality. But schemes in which we are continually brought to error by stereotypes , ignorance and anchors. So when you think of creating a startup it is essential to use proper programming of work and responsibility, but do not forget to dream a little, to travel with the mind to escape from our patterns .

 

Now you know why they call me the Astronaut.

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