Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: target

25. Looking for the Early Adopters

NOVEMBER 3, 2014, HOURS 15:19
DAY 261

diary of a crisis survivor early adopt

Clashes in the streets.
Protests.
Italians don’t  know what to do to fight The Great C.
Italy is a country in crisis that, with difficulty, is looking for the right way to start, the right way to exploit its potential and the right way to not waste the opportunities.
I don’t agree with the “political” protests: people should, in a virtual “square”, meet other people to find solutions, not just complain.

Even our startup, Victoria, has its major problems.
The market doesn’t seem to have understood our offer, or perhaps we are not good enough in terms of trade, we need to check  our strategies.
Maybe I know where is the mistake: we have not correctly identified our ideal customer like we said(Do you know what is the ideal customer of your startup?). Maybe the identified target is too large and the analysis carried out hasn’t gone deep.

We have been afraid to point to an “audience” too small and we have set a strategy unsuitable for product policies, communication and maybe even prices strategies.

I figure that it is much easier to start from a small part of customers, to be loved to madness by these few (but good) clients, and later try to differentiate the offerings to be loved by other part of customersrather than be appreciated in a discrete manner by offering a service to a larger part of customers and in a second moment try to be truly loved by them.

We are looking for our early adopters. Those fools who are willing to stand with us in our battles against the Great  C.
Virtual “square” or not we are here, with Victory, to wait for somebody that, like us, is looking for the the right way to re-start.

early adopters diary of a crisis survivor

15. Do you know what is the ideal customer of your Startup?

JULY 7, 2014, HOURS 16:54

DAY 142

dIARY OF A CRISIS SURVIVOR target customer

How hard it create a startup in Italy in 2014? 

It’s for this reason that from four months, I tell about the story of my startupVictory (its name), but basically I tell about the condition of young people in Italyin 2014. Tale of those young people who want to do and who daily tryto survive The Great C:tale of those young people who, driven by enthusiasm and passion, have a business idea and want to concretize it.

While many startups and businesses are dying, Victorycarries on, and the last steps that we have made was to identify the target toward which we address: identify the ideal customer of our services, our target.

This kind of activity(not a simple activity but a complex process),  actually it isn’t done by most of the companies,becasuse they tend to have the fear of reducing its p0ssibility of business in the face of a bid to one specific category.

In reality this is not soin fact, the target can be detected in a more or less schematic processIn short, a complex analysis.
But why is fundamental identify a predefined targetIt’s a necessary step for each type of startup for several reasonsthe most important are probably

  1. Identification of pricing policies
  2. Identifying the type of communication;
  3. Locating the process of purchase by the consumer.

An essential step for every startups

Victoria knows its target, and you?

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