Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: team

27. Don’t be afraid about The Great C, use it.

NOVEMBER 24, 2014, HOURS 13:31
DAY 282

diary of a crisis survivor 27 use the great c

Finds.
Finds of men who, in other times, fought and defeated the Great C.
I wrote the text of the find in the large blackboard of our office, now all team members of Victory, our startup, can read it. I will write it here, so that you can begin to see the light, in this dark period.
I don’t know if the “crisis” of the author is  our Great C. I just know that these are dark times, we don’t give up and we will use The Great C.
 

“Do not pretend that things will change if we always do the same.
The crisis is the best blessing that can happen to people and countries, because the crisis brings progress.
Creativity is born from the distress, as the day is born from the dark night.
It is in crisis that invention, discovery and large strategies are born.
Who ever overcomes crisis, outdoes himself without being overcome.
Who attributes their failures to the crisis and neglects, violent his own talent and gives most respect to the problems rather than solutions.The real crisis is the crisis of incompetence.
The drawback of people and countries is laziness to find solutions to their problems.
Without crisis there are no challenges, without challenges life is a routine, a slow agony. 
Without crisis there is no merit.
It is in the crisis where the best of each other rise up, without crises any wind is caress. Talk of crisis is to promote it, and silent in the crisis is to exalt conformity.
Instead of that, work hard.
Get it over with the only crises threatening, that is the tragedy of not wanting to fight for it.
He was Albert Einstein.
I’m Vittorio.
And I will use the Great C like an opportunity.

diary of a crisis surviror 27 einstein

25. Looking for the Early Adopters

NOVEMBER 3, 2014, HOURS 15:19
DAY 261

diary of a crisis survivor early adopt

Clashes in the streets.
Protests.
Italians don’t  know what to do to fight The Great C.
Italy is a country in crisis that, with difficulty, is looking for the right way to start, the right way to exploit its potential and the right way to not waste the opportunities.
I don’t agree with the “political” protests: people should, in a virtual “square”, meet other people to find solutions, not just complain.

Even our startup, Victoria, has its major problems.
The market doesn’t seem to have understood our offer, or perhaps we are not good enough in terms of trade, we need to check  our strategies.
Maybe I know where is the mistake: we have not correctly identified our ideal customer like we said(Do you know what is the ideal customer of your startup?). Maybe the identified target is too large and the analysis carried out hasn’t gone deep.

We have been afraid to point to an “audience” too small and we have set a strategy unsuitable for product policies, communication and maybe even prices strategies.

I figure that it is much easier to start from a small part of customers, to be loved to madness by these few (but good) clients, and later try to differentiate the offerings to be loved by other part of customersrather than be appreciated in a discrete manner by offering a service to a larger part of customers and in a second moment try to be truly loved by them.

We are looking for our early adopters. Those fools who are willing to stand with us in our battles against the Great  C.
Virtual “square” or not we are here, with Victory, to wait for somebody that, like us, is looking for the the right way to re-start.

early adopters diary of a crisis survivor

24. Startup & Innovation: a relationship not always sincere

October 20, 2014, HOURS 21:30
DAY 247

Be innovative.
Everyone is innovative. But really no one is innovative.
For me, innovation is only “any change that will lead to an improvement.”
Everything else is wrong.

diary of a crisis survivor innovation & startup 2

After the creation of our company we are proceeding with the request for entry in the category of the innovative startup (established by the government of the European general Mario Monti).

This is a particular category of companies, unlisted, and based  in the country destroyed by The Great C: Italy.

(CLUE No. 7) Given that we satisfy seven requirements to access (including never having distributed gains, investment in R & D, have as object “the development / production of services/products with high technological value “), in the future the benefits could be different and relevant:

  1. Less bureaucracy for the business (in Italy it is a big step!);
  2. Tax Incentives for Startups;
  3. Tax incentives for those who invest in startups (in Italy is rare);
  4. Flexible use of working contracts;
  5. Possibility of access to Crowdfunding.

We’re waiting for the verdict from the Ministry.
The things is gonna be serious.
Finally.
Startup & Innovation, a relationship not always true.

diary of a crisis survivor innovation & startup

23. Fall in love with your Startup(but not too much)

30 SEPTEMBER, 2014, HOURS 15:21
DAY 227

Survivors.
Also this week, even today.

survivors diary of a crisis survivor

 

Saved by the bell.
The Great C was about to crush us like a flooding river, in a  rainy day.
In this rainy day, when the world seems to ignore the condition of a country which is wasting its assets and its “best youth“, we were about to make a wrong choice.
One of those choices that can make you fall.
And just because we were too in love with our business idea.

I don’t know the mistake that we made​​: I don’t really know.
Arrogance?
Carelessness?
Basically we were going to make a strategic choice that would have meant that our product couldn’t be used in easy way by our potential customers. We’re talking about small sliding doors that will change your life. And in our case, Victory would lose a lot of users: the only reason is that the use wouldn’t have been quite as intuitive, we hope it will be.

sliding doors diary of a crisis survivor

We became aware of the problem only through a “friend tester” that just asked us: “Why would I do such a thing?”.

It was not easy to make sure that the entire team was aware of the mistake. Including myself. We were too much in love with the initial setup.
It’s easier to change than stay in love with your business idea: the change is inevitable, so you have to predict it, control it and adapt to it.

Maybe we, young Italian startuppers,  will have to learn  something from the word of Eric Ries  in his “The Lean Startup“: “A startup is a human institution, created to give life to a new product, in conditions of extreme uncertainty“, and just because we are in this situation of extreme uncertainty, we need to be aware that the products / services created is such an experiments.  For this reason this product should be designed in a precise methodological synthesis of Creation -> Measurement -> Learning. Eric Ries docet.

the lean startup diary of a crisis survivor

Making mistakes is not wrong .. just be humble and brave to solve the problem on time:
Do not fall in love too much with your Startup. Make sure that your customers fall in love with her.

mistakes diary of a crisis survivor

22. 10 behavioral tips to survive the Great C

September 22, 2014, HOURS 22:00

DAY 219

This is another Monday of survival.

As expected, The Great C didn’t stop its advance, and Italy, despite the proclamations of the Premier Renzi, continues with false starts.
This story about Victory, my startup, has been created to try to make partakers about the incredible difficulty in setting up a business in Italy, not only the aspiring startuppers, , but also  the people who need to be encouraged. The moment is difficult for everyone.
So today I decided to play down and give you 10  behavioral tips that can help you to survive the Great C:

1) Be Watchful: 
Either because the opportunities are often before our eyes and we don’t realize them, or because  in this country, it’s always better to be careful,  you don’t know if someone will steal your business idea;

diary of a crisis survivor stay watchful

2) Be Positive:
No matter if you can’t improve the results of your business, no matter if you’re in trouble.
Tomorrow is a new day, and in an indefinite future Italy will have to get up and, to do so, will have to implement the reforms pro work, business and startup. Like your startup.

diary of a crisis survivor be positive

 

3) Stay Hungry …:
In Steve Jobs’ words  you have to be hungry: don’t get into the spiral of negativity that reigns in the streets of Italian cities, but always look for new challenges, new business adventures.

diary of a crisis survivor stay hungry

4) … Stay Foolish:
And it’s true. Only those who risk, achieve the results. As I said call me the Astronaut, for my ability to roam with the thinking and strategies in a concrete way.

diary of a crisis survivor astronaut madness

5) Be Maniac:
organizing your time, your work,  and constantly control the feedbacks and results.
You must  try always to find a way to objectively measure your results.
If you do it, your startup will be constantly improved and will be closer to defeat the Great C.

diary of a crisis survivor be maniac

6) Surround yourself with the right team:
And be available for them, so that they will solve your problems when you can’t do it and together, when you’ll be properly setup, you will form a winning team.

diary of a crisis survivor teamwork

7) Be Humble:
You are always head-on, but being in a country for old men, keep in mind that you don’t  hold the whip by the hand:
for this reason, and because “humility makes a great man” keep a low profile until the right moment.

diary of a crisis survivor be humble

8) Be Patient:
..wait for the right time. Italy will not start for at least another year. Until then try to stay on the crest of the wave, float and survive with your startup, but never stop trying.

diario-di-un-sopravvissuto-alla-crisis-startup-strategia-differenziazione-bassi-costi

9) Be curious:
Keep reading, testing, experimenting. In 2014 you have to be able to know how to create a website, managing a social network, but also you need to understand why your startup doesn’t  achieve the desired results …. and don’t forget to look at successful models abroad and try to apply them in your reality.

diary of a crisis survivor be curious

10) “Be Ready..
Because You don’t know when the right moment will arrive “you don’t know the moment when the Great C will knock at your door.
And in that moment, you have to know how to save your startup.

diary of a crisis survivor be ready

19. No Country for Young Men.

Agoust 6, 2014, HOURS 22:31

DAY 171. diary of a crisis survivor recession

Recession. GDP -0.2%.

The worst for 14 years.

“Recession is back in Italy”

No. The Great C is back. Rather. It was never gone. And we knew it, I always repeat it in this blog: the inaction of the country is evident, and the cultural, economic, structural gap with other European countries is widening. “The Italian growth will come between 10 years.”  The voice of the people…10 years because they realize that the job is so much to do that it will be a long path.

The problem is the lack of  trust and opportunities for the young men. We need to have our chanche to play, we are too brilliant to be wasted. Victory is the startup of my dreams. For her, I fight every day to overcome the obstacles that sometimes seems to be insurmountable.

I can’t continue to be an “aspiring old  in a country for old men,” in Italy I can’t afford to invest my few money in a startup(although it is my startup and my dream). The risk is too high. Am I a gambler? Perhaps. Maybe the solution is in another country…. I’ll propose this idea to Victory’s team.

How many startup will die before the end of The Great C?

How many entrepreneurs will waste their projects?

How many young man will leave the country?

Maybe there is no hope Italy. No country for young men.

diary of a crisis survivor No Country for Young Men

14. Startup’s Naming Process: the first key to success

JULY 2, 2014, HOURS 14:33

DAY 137

dIARY OF A CRISIS SURVIVOR naming

Victory.

Finally our startup has a name.

Of course, this is not the “real name”, but a name chosen for this blog. From now on, I won’t have to say “my startup” but simply Victory. Obviously, this name isn’t complete because there will be a code name (combined with the type of company chosen), but that’s another story.

Meanwhile, on the streets of my city, my Gotham City, there is someone who is talking about people who are managing to fight and defeat the Great C, confused and distant stories, about heroes from a far away Italy of today; heroes who persevered in the crisis and took the opportunity to become big. Enthusiastic examples of partisans whose weren’t adversely affected their pride and dignity by The Great C.

I don’t know…maybe it’s this slight breeze of enthusiasm that gave inspiration to the team and in particular to D, our designers, to find a name for our startup. So that week-long process is over. D made ​​us work with a methodology called inductive: we found the name after carefully studying the very identity of the type of service that we offer. So we analyzed the identified consumer target, finding the best trade-off between these two elements and our goals. From that moment on, it was fun to identify a possible logo (although that’s another story).

So…Naming process as an essential step for the presentation on the market(which took place a few days ago with our beta version https://diaryofacrisissurvivor.com/2014/06/24/test-to-start-your-startup/). The name is our first business card, even before the Internet site. In fact the name of a startup is the first element that can arouse or not a reaction among the people.

Same concept for the name that I have chosen for you, for this blog and for this post. It has to inspire and “garra” (the South American). So I decided to call my startup in this way.

Victory.

13. Test to start your Startup

June 24, 2014, HOURS 12:21

DAY 129

diary of a crisis survivor
Here we are.

Our beta version is ready. (CLUE n. 5).

Although things aren’t going well, we go public testing our service (obviously not here, not in this blog).

The streets of my city are desolate. A city like so many others, and like all these other, was hit hard by the Great C, which created recession, unemployment and depression.

You know my story, and you know how, with my startup, I’m daily trying to fight The Great C. The first step was to create a team, and now, we’re launching our beta version of the site.
Because for a startup is fundamental:
1) check the appeal of your product / service;
2) create a critical mass that can act as a springboard for the project.

As can be convinced (or love) of our business idea, unfortunately, the response of the market is always different from the initial expectations, and start a test phase will enable us to understand where the process of buying is gonna blocked and where we go wrong. If we are unable to successfully pass this test phase, creating a sufficient critical mass, we will be able to throw in a total market.

I would say, first of all, in a startup, as in the life, it is necessary to risk: if the test will be positive, we can think of detonate the bomb … and then, I think that the Great C wouldn’t be able to resist.

We see the light, we know the way: now is our turn to survive…and risk.

(We don’t know what we can achieve unless we try).

12. Story of a young italian entrepreneur (unemployed).

June 17, 2014, HOURS 19:44

DAY 122

Immagine

The Great C didn’t get me, and I am here, but I find less energy and less time to tell about my startup than when I was an employee.

Certainly in this country if you are 30 years old, you’re just a loser.

The work world has either discarded you or rejected you as soon as it can (“you’re too experienced / you have over qualified / you want too much, we can’t afford a resource at this price“).

I don’t know if you’ve heard about this little problem that we have in Italy .. its name is Unemployment. I almost want to call it The Great D, yes, the cousin of The Great C.

Yet it would be so easy: just thinking that in a not too distant future my startup starts and may give work to a group of 5 to 10 young people, gives idea of the potential of the creation of a startup.

Of course, not everything is so easy. It was necessary to do a big job of research and analysis of the profiles that we needed (at the beginning there were only three, as in the post”The Importance of Being a Team” https://diaryofacrisissurvivor.com/2014/04/02/the-importance-of-being-a-team/) to find the human resources and especially to structure the work processes.

But we are succeeding, at least for now. And it’s a job that every startup, in my opinion, should structure: figure out where they want to go, what goals to achieve and especially using resources such as human, with responsibility and its objectives.

So we fight daily The Great D. (and The Great C).

10. Misinformation

May 26, 2014, h. 16:16

DAY 100

Disinformation.

The reason of the failure of so many good projects.

Startup or Politicians.

Disinformation is also the word emblem of the last European elections, in my opinion.

diary of a crisis survivor disinformation

Most of the Italian citizens couldn’t benefit from a proper system of information by the media and political parties, because last week, the three “Big Boss“(Renzi , Grillo and Berlusconi) thought only to insult between them. And the citizens didn’t even know how to vote.

It matters little that won the Partito Democratico.. ’cause now, in Italy the only loser is the citizen…who knows little of what actually happens in the politic’s palaces and who daily must survive the Great C.

Aware of the importance of communication I have raised the issue to the team of my startup, and from a couple of weeks to now, we are organizing a Marketing Plan, at a strategic level and at a operational level. Probably I’ll tell you in the future.

Meanwhile, we are stuck in the critical step of identifying the target customer of  our startup(step number 1 in a definition of Marketing Strategy): market analysis and subsequent viability and sustainability of the idea. There is so much to do. Because the later stages will be to work closely with our designers D and with “I Nerd per caso“, which respectively  will deal with the graphics and development.

But in the meantime we will do everything possible to inform “our target customers ” of what we do, how we do it and, especially, why we do it.

The disinformation is nothing more than a helper of Great C.

We will fight it, even for you.

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