Diary of an Economic Crisis Survivor

Life, Death and Miracles of a Startup, in the Italy of the Economic Crisis

Tag: The Great C

33. One year of survival against the Great C, looking for the Critical Mass

February 15, 2015, HOURS 16:30
YEAR II, DAY 1.

Diary of a crisis survivor 33

It has been exactly a year.
One year surviving The Great Economic Crisis.
One year of Victory, our startup.
A year made of ups and downs, of right decisions and others wrong, success, tests and escape from Italy.

We think we are still in the Test phase, however we believe it is time to start thinking about another goal, which could allow us to find the best way to survive The Great C.

Now our goal is to be able to create critical mass: a sufficient number of customers that can allow to attract others customers only because of the number of feedbacks, interactions, or other actions you’ve managed to develop. That number could allow you to grow exponentially, to be able to do significant tests about your users, and that allows you, above all, to get closer to your definitive business model.

The next step will be to be able to achieve an important trade-off between: the number of users (our critical mass), and reducing the cost of creating the product / service.
And this would be hard task.

Because at that time, the eyes of Investors may seek Victoria.

Here we are. Where are you, customers? Where are the people who want to change the world with us? The time to find you has come.

But the time has come also to put together marketing campaigns, looking for the Critical Mass.
And it is now time to put up and start running, looking for The Great C.
Because the time has come, after a whole year, to fight the final battle against The Great C.

Diary of a crisis survivor 33 critical mass

30. A safe place

January 13, 2015, HOURS 19:00
DAY  332

diary of a crisis survivor 30 patent

Security.
Today I start from here.
From the need to escape the clutches of the Great C in a precise way.

In fact, our friend, the Great Economic Crisis tries in various ways to be able to win.
We have been ticked off that someone has copied our brand.
But we’re smarter. We recorded it all months ago.
At that time they thought we were crazy: spend money, time and energy on something that you don’t know if you can achieve … but the intellectual property of our brand is protected … and now who copied must change.

The legislation on patents and trademarks may not be. But after a long process we are protected.

I had decided not to talk about it before because I didn’t feel the need: now instead choosing to register at the Chamber of Commerce logo of Victory, our startup, has proved successful.

And the Great C, this time either, failed to get us.
(But, in a few time, It will achieve its goal).

The moment of the getaway is come.

diary of a crisis survivor 30 trademark

29. Please Santa bring me a Crowdfunding for Christmas

DECEMBER 22, 2014, HOURS 14:43
DAY 310

diary of a crisis survivor 29 crowdfunding

“Dear Santa, as you know my name is Victor, I’m 30 years old and I live in Italy.
In September, I create my own startup, with my teammates, some of which unfortunately had to leave Italy.
I went around the desolate streets of my city, a city, as many other Italian cities, devastated by The Great C, and  I thought and thought … well as a gift this year I would love to receive a Crowdfunding for us.
But if in your sled there is no space, you can take what you want, at least a little bit of enthusiasm.
This year, like the last, I will be here to resist and fight The Great C.
Thanks Santa, I can’t wait to see you. “

The 83% of Italian companies are small and medium enterprises. Since the advent of The Great C, these companies have had increasing difficulty in finding the funding they need to not give up.
Not recently, I heard about Crowdfunding, or collective funding for those who are new to the subject, and I discovered two important things:

There are five ways to make crowdfunding:

    1. Donation-based (e. based on the donation and no economic return);
    2. Peer to peer;
    3. Peer-to-Business;
    4. Invoice Trading;
    5. Equity Based (based on risk capital)
  1. The size of the Crowdfunding in Italy is virtually zero, this because:
    1. There are few platforms to do it(as Unicaseed and Starsup);
    2. You must be an Innovative Startup (Startup and Innovation: a relationship not always sincere);
    3. The “donors”, who wanted to invest a significant amount of capital, need the guarantee of a bank.

crowdfunding

In conclusion. In Italy, Corwfunding seems not an easy tool to use.
We’ll try, but as I said in the last post we finished supplies and capital, The Great C is besieging us, our startup fails to get success and we are thinking of abandoning Italy: this is the reason why I asked Santa a little bit of Crowdfunding for us.

We hope that the light of Christmas would bring hope.

Merry Christmas Survivors. Hold on.

doacs 29 crowdfunding

27. Don’t be afraid about The Great C, use it.

NOVEMBER 24, 2014, HOURS 13:31
DAY 282

diary of a crisis survivor 27 use the great c

Finds.
Finds of men who, in other times, fought and defeated the Great C.
I wrote the text of the find in the large blackboard of our office, now all team members of Victory, our startup, can read it. I will write it here, so that you can begin to see the light, in this dark period.
I don’t know if the “crisis” of the author is  our Great C. I just know that these are dark times, we don’t give up and we will use The Great C.
 

“Do not pretend that things will change if we always do the same.
The crisis is the best blessing that can happen to people and countries, because the crisis brings progress.
Creativity is born from the distress, as the day is born from the dark night.
It is in crisis that invention, discovery and large strategies are born.
Who ever overcomes crisis, outdoes himself without being overcome.
Who attributes their failures to the crisis and neglects, violent his own talent and gives most respect to the problems rather than solutions.The real crisis is the crisis of incompetence.
The drawback of people and countries is laziness to find solutions to their problems.
Without crisis there are no challenges, without challenges life is a routine, a slow agony. 
Without crisis there is no merit.
It is in the crisis where the best of each other rise up, without crises any wind is caress. Talk of crisis is to promote it, and silent in the crisis is to exalt conformity.
Instead of that, work hard.
Get it over with the only crises threatening, that is the tragedy of not wanting to fight for it.
He was Albert Einstein.
I’m Vittorio.
And I will use the Great C like an opportunity.

diary of a crisis surviror 27 einstein

26. Take your time to create your own Startup.

NOVEMBER 10, 2014, HOURS 22:00
DAY 268

Zombie Hand

Besieged.
Locked doors and barred windows.
The Great C is besieging us with his horde of depressed zombie citizens.
I don’t  know how long we can hold it, we may not have enough supplies and ideas.

The Great C has overwhelmed  Italy. And Italians have been overwhelmed.
Now both are knocking at my door, they want us. They want our project to collapse.
The Great C took Tim, our handyman: one-way ticket to North Ireland.
And D, our designer, is about to take the same path.
Let’s think about  all those minds that Italy has lost just before the coming of The Great C, all those brilliant minds who preferred to go abroad than prefer to gone abroad than to fight everyday to survive. Marco, Fabio, Andrea. The names are endless.

We are The Resistance of the New Millennium.

Commitment & struggle. In this way we will survive this siege. Because create a startup means this: give up everything, locked in your studio / office / home. No coffee, no beer, no fun, just a great desire to start your own startups and great confidence in your strength.

Take your time, even if it seems like an utopia.
Take your time, even if the Great C is besieging you.
Take your time to create your own startup and do it.

diary of a crisis survivor take your time

25. Looking for the Early Adopters

NOVEMBER 3, 2014, HOURS 15:19
DAY 261

diary of a crisis survivor early adopt

Clashes in the streets.
Protests.
Italians don’t  know what to do to fight The Great C.
Italy is a country in crisis that, with difficulty, is looking for the right way to start, the right way to exploit its potential and the right way to not waste the opportunities.
I don’t agree with the “political” protests: people should, in a virtual “square”, meet other people to find solutions, not just complain.

Even our startup, Victoria, has its major problems.
The market doesn’t seem to have understood our offer, or perhaps we are not good enough in terms of trade, we need to check  our strategies.
Maybe I know where is the mistake: we have not correctly identified our ideal customer like we said(Do you know what is the ideal customer of your startup?). Maybe the identified target is too large and the analysis carried out hasn’t gone deep.

We have been afraid to point to an “audience” too small and we have set a strategy unsuitable for product policies, communication and maybe even prices strategies.

I figure that it is much easier to start from a small part of customers, to be loved to madness by these few (but good) clients, and later try to differentiate the offerings to be loved by other part of customersrather than be appreciated in a discrete manner by offering a service to a larger part of customers and in a second moment try to be truly loved by them.

We are looking for our early adopters. Those fools who are willing to stand with us in our battles against the Great  C.
Virtual “square” or not we are here, with Victory, to wait for somebody that, like us, is looking for the the right way to re-start.

early adopters diary of a crisis survivor

18. I’m staying in Italy. For the moment. To Build my Startup

July 29, 2014, HOURS 10:37

DAY 164

Made in italy diary of a crisis survivor

I’m staying in Italy.

For the moment.

The Great C failed to get me.

The offer by the German multinational was not enticing enough.

The trade-off is in favour of Victory, my startup.

 And now?

We continue planning: at the moment we have just completed an intense brainstorming phase and now we are starting with the preparation of the Business Plan.

Accordingly, the form and the information of a Business Plan change depending on the goals (and hence on the receiver): our business plan will be basically divided in  two main sections:

– A qualitative part;

– A quantitative part.

The first part contains all the elements that constitute the concrete analysis of the inside and outside environment of the startup. Specifically, the qualitative part of the Business Plan of Victory, first analyzes the competitive arena and the strategies to create a competitive advantage over the competitors; later, we will analyze our business system, in its various components. The quantitative part aggregates a set of relevant data, including  forecasts and economic and financial analysis. On this point, we are lacking (for now). But two young professionals will help us.

 

Last but not least, the Executive Summary, which summarizes in a few lines the entire contents of the Business Plan.

Efficiency, Objectivity, Madness and Online Services (CLUE n. 6).

 Here we are, here is Victory, the one who will defeat the Great C.

The Great Economic Crisis, diary of a crisis survivor

12. Story of a young italian entrepreneur (unemployed).

June 17, 2014, HOURS 19:44

DAY 122

Immagine

The Great C didn’t get me, and I am here, but I find less energy and less time to tell about my startup than when I was an employee.

Certainly in this country if you are 30 years old, you’re just a loser.

The work world has either discarded you or rejected you as soon as it can (“you’re too experienced / you have over qualified / you want too much, we can’t afford a resource at this price“).

I don’t know if you’ve heard about this little problem that we have in Italy .. its name is Unemployment. I almost want to call it The Great D, yes, the cousin of The Great C.

Yet it would be so easy: just thinking that in a not too distant future my startup starts and may give work to a group of 5 to 10 young people, gives idea of the potential of the creation of a startup.

Of course, not everything is so easy. It was necessary to do a big job of research and analysis of the profiles that we needed (at the beginning there were only three, as in the post”The Importance of Being a Team” https://diaryofacrisissurvivor.com/2014/04/02/the-importance-of-being-a-team/) to find the human resources and especially to structure the work processes.

But we are succeeding, at least for now. And it’s a job that every startup, in my opinion, should structure: figure out where they want to go, what goals to achieve and especially using resources such as human, with responsibility and its objectives.

So we fight daily The Great D. (and The Great C).

%d bloggers like this: