TABLE OF CONTENTS
FUNDING:
4. Angels don’t come here (neither do Investors)
20. Startup Competition: a way to grow
29. Please Santa bring me a Crowdfunding for Christmas
MARKETING:
10. Misinformation
13. Test to start your business
14. Startup’s Naming Process: the first key to success
15. Do you know what is the ideal customer?
25. Looking for the Early Adopters
33. One year of survival against the Great C, looking for the Critical Mass
MOTIVATIONAL:
6. We need a bit of madness to create a startup
22. 10 behavioral tips to survive the Great C
26. Take your time to create your own Startup
27. Don’t be afraid about The Great C, use it
ORGANIZATION:
3. The Importance of being a Team
12. Story of a young italian entrepreneur (unemployed)
16. Economic Best Practice: when football is the mirror of your nation
28. Survival Tips n.1: Optimization
32. Fighting the organizational chaos
CORPORATE:
21. Born of a Startup: building a company in Italy
24. Startup & Innovation: a relationship not always sincere
30. A Safe Place
BUSINESS STRATEGY:
5. Business Model in a time of crisis
8. Save or Quality? The choice of the Competitive Strategy
11. In Italy, today, or you create a Startup or you die
18. I’m staying in Italy. For the moment. To Build my Startup
23. Fall in love with your Startup(but not too much)
31. The Gateway
Diary of an Economic Crisis Survivor 